Meet The Team

Jim Goode

Chief Executive Officer

Jim has 32 years of leadership experience in manufacturing, wireless telecommunications, aerospace & defense, and medical equipment industries. Jim has also held managerial roles in accounting, finance, operations, customer service, marketing, sales, human resources, and corporate development. He has fulfilled leadership positions with increasing levels of responsibility for LA Cellular, Cingular Wireless, and AT&T Mobility. He was Vice President of Corporate Development, serving the Aerospace and Defense markets for AP Labs, which was acquired by Kontron; Chief Operating Officer for Rad Works, serving the medical imaging equipment market; and Vice President of Client Solutions for EGS. Jim had a long career in wireless telecommunications with Director level roles in Operations, Sales Support and Marketing for AT&T Mobility, Cingular Wireless and LA Cellular. During that time Jim earned a Masters of Business Administration degree from the University of Southern California. Jim has served as American Innotek & Tru-Form Plastics President and CEO since 2015.

Adam Blaesser

Chief Financial Officer

Adam is a Certified Public Accountant who earned a Master of Business Administration, Finance degree from the University of Southern California. He has a background in Aerospace, working as a Financial Analyst and an Internal Auditor for Boeing before becoming the Finance Manager with Eaton. His most recent experience before joining Tru-Form Plastics was with Safran (Formally Zodiac Aerospace) as their CFO. He has experience in ERP systems and is also responsible for quoting and IT. He brings tremendous insight into the Aerospace industry and has continued fostering valuable relationships with Aerospace companies, some who are Tru-Form customers.

John Hoffman

Director of Innovation

John has 27 years of direct experience in thermoforming, focused primarily in the medical, automotive, electronics, and consumer products industries. He works collaboratively with customers using a needs-based analysis and creative industrial design for manufacturability through the entire product and package cycle. As a seasoned Industrial Designer with several design patents, John is an accomplished artist and can quickly sketch conceptual drawings that imitate a CAD system design. He is well trained in sales techniques and has refined a solution-selling approach that helps customers increase their speed to market by quickly passing qualification. He received a B.S in Industrial Design from Ohio State University and has completed continuing education courses in Sustainable Design at Catholic University and in Automotive Design at the College for Creative Studies at the Art Institute of Chicago. John joined Tru-Form Plastics in July of 2018.

Joe Campbell

Design/Engineering Manager

Joe has manufacturing experience in Quality Control, CAD Design, and Operations Management. He began his career in plastics by establishing an inspection department for a large injection molding company as a QC Manager. Later promoted to Plant Manager, Joe piloted the first program to automate the entire production line. He then built a state-of-the-art QC lab with all digital SQC/SPC equipment & PC interfaces for Reynolds Metals – Flexible Packaging Division. Joe has invaluable experience building cleanroom environments and working to AS 9100 and ISO 9001standards with Kaizen and Empowered TEAMs. As a CAD design engineer, Joe has designed and built hundreds of thermoform tools, most recently designing and building molds for heavy gauge and thin gauge thermoforming.

Paul Moore

Plant Manager

Paul has 32+ years of experience with one of the largest thermoforming companies in the United States. He has a deep knowledge of thermoforming machines, processes, and certification methods. Paul is well respected in the industry, and he willingly shares his know-how to teach and develop his team. Known as “The Machine Whisperer,” he can detect mechanical problems by listening to the slightest deviation of sound.

Tino Pulido

Director of Quality Assurance

With over 30 years of experience in manufacturing, quality assurance, and plant management, Tino knows certification documents. He continually improves the processes that optimize the repeatability and predictability of custom manufactured parts and assemblies, which conform to our customers’ stringent quality requirements. Tino has 15 years of experience in custom thermoforming as a quality manager, the plant manager, and now the Director of Quality Assurance.

Edgar Rodriguez

Production Manager

Edgar joined Tru-Form in April 2019. He is a graduate of California State Polytechnic University and has a Six Sigma Green Belt in Project Management. He began his plastics career in 2012 as a Thermoforming Technician and was promoted to a Lead Technician, then Production Supervisor. Within 6 months of joining Tru-Form, he was promoted to Production Manager with multiple supervisors and leads reporting to him. Edgar’s reputation convinced several former employees to join the Tru-Form Plastics culture, making him our lead recruiter. Edgar is a well-respected manager who is often on the production floor providing hands-on coaching and team mentoring to ensure that quality parts and assemblies are produced and shipped on time.

Mark Franco

Procurement Manager

Mark has over 28 years of experience in Thermoforming. He has a deep knowledge of the various types of plastics he procures and has built strong relationships with the companies that supply plastics to Tru-Form. Mark started his career in an entry-level production position and was promoted to supervisory and managerial positions. He joined InterTrade Industries in 2015 as a Materials Manager and was promoted to Interim Plant Manager before receiving his current position when Tru-Form Plastics was integrated into InterTrade Industries.


Maggie Shaw

Customer Service Lead

Maggie has over 30 years of professional customer service experience. She began her career managing a team of 19 people in a retail store. Prior to joining Tru-Form in March of 2018, she was responsible for inside sales for a special purpose alloy and metals manufacturing company. Maggie is an exceptionally positive person who expedites services to support the urgent needs of our customers.


Jose Ruiz

Facilities and Machine Maintenance Manager

Jose joined the TFP team in 2020 as a seasoned 15-year mechanic and was then promoted to his current position within 6 months. He has an electrician certification, and he has been working in the plastic industry for over 12 years. Jose is experienced with various production equipment, such as injector molding extruders and thermoforming. As a team player who loves working collaboratively, Jose is always looking for ways to improve downtime and efficiency on the job.

What Can Tru-Form Plastics Do For You?